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Software and Technology R&DWe are now living in the second generation of virtual communities aptly named Community 2.0 - a social phenomenon where users are no longer passive inhabitants of a virtual world but are now actively creating it. Through its investments in Social Software R&D ventures that now power some of the top online communities that serve millions of users, VerkkoStadi is a participant in the tremendous growth associated with this new generation of virtual communities. Key investment areas
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[The PDMS Platform] Meet PDMS, designed to be the world's most advanced online community software, powering some of today's top social networks and online dating sites, supporting databases of millions profiles. PDMS gives businesses the capability to launch their own custom social networking operations, with a fraction of the resources that would normally be required for a professional tier-A operation. At the core of PDMS lie multiple breakthrough cornerstone technologies that comprise the intelligent application collective. Its "hived", n-tiered, distributed and easily scalable infrastructure enables secure and seamless integration and deployment in any environment. [Email Delivery Platforms] Being able to reach customers via email is becoming an ever more critical element for businesses as many traditional corporations are increasing their online presence while ISP's are filtering increasing amounts of legitimate email as spam. Consequently companies are increasing their investments in email delivery solutions and the Verkkostadi group has been taking advantage of this paradigm shift through its investments into high volume email delivery platform projects, and by working directly with the top email delivery services and the top ISP's. [Marketing Analytics Tools] With the rise of ever innovative advertising concepts and the Internet, the previous decades saw unprecedented growth in advertising mediums, keeping the advertising costs low as a result of supply and demand. Today when even the taxi cabs have advertisements on their hubcaps and professional boxers have advertising tattoed on their backs the demand of advertising is increasing faster than supply. Determining the return of investment of marketing campaigns and optimizing performance will increase in importance for businesses who rely on advertising as their main medium of increasing revenue. Verkkostadi has invested into projects that will provide any type of businesses the ability to get detailed custom configurable marketing reports and manage virtually every aspect of their marketing analysis, including:
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